February 2011 sees the exciting launch of new luxury lifestyle brand, Lotus Originals. Inspired by the stylish Lotus car principles of authenticity, innovation and design excellence, the debut collection is a refined, cohesive range of luxury apparel, leather goods and performance outerwear that reflect the craftsmanship, heritage and spirit of Lotus.
High quality and attention to detail are key, with Loro Piana 100% cashmere yarn used in block coloured sweaters and knitted at 18 gauge for a lightweight but supersoft touch. Cardigans and V-neck knits are textured in wide stripes to create a tyre-track effect with white armband detail hinting at race track road markings
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